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Wellnessmaxxing: The Self Development Industry's Newest Trick

Is wellnessmaxxing another waste of time, or the one thing that actually works?

Is wellnessmaxxing another waste of time, or the one thing that actually works? A few weeks ago I said the self development industry was broken. Then I went and found the actual data behind it, and it was worse than I expected. This video breaks down the real research behind the twenty one day habit myth, why affirmations make people with low self esteem feel worse, why coaching has zero licensing requirements, and why the industry’s answer to burnout, more optimisation, is exactly what deepens it.

Chapters:

Sources referenced in this episode:

Webb & Sheeran (2006), Psychological Bulletin, meta-analysis on the intention-behaviour gap

Lally et al. (2010), European Journal of Social Psychology, habit formation timelines

Wood, Perunovic & Lee (2009), Psychological Science, positive affirmations and self-discrepancy

Gollwitzer & Sheeran (2006), Advances in Experimental Social Psychology, implementation intentions meta-analysis

Kirsch et al., meta-analyses on hypnosis as an adjunct to CBT

ICF Global Coaching Study 2023, size and regulation of the coaching industry

FTC v. MOBE (2018), consumer fraud case

Curran & Hill (2019), Psychological Bulletin, rise of socially prescribed perfectionism

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#Wellnessmaxxing #SelfDevelopment #SelfImprovement #PersonalDevelopment #Burnout #HustleCulture #ToxicPositivity #MentalHealth

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