The self improvement industry sells discipline when the real problem is usually a hidden, protective part of the mind working exactly as designed, aimed at the wrong target. I unpack the market data, the collapsed willpower science, the FTC cases, and what AI coaching is doing to the same cycle.
I was stuck in that exact cycle myself, course after course, book after book, content that meant nothing a week later. So I found out why.
Full breakdown, sources, and video on my website Here
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